Maligned by the Internet they may be, but poor old Nickelback (bear with us here, honestly it’s relevant) have inspired an exciting new sea change in the wedding industry.
Their video for “Rockstar” was by no means the first to feature a succession of people miming along directly to the camera, admittedly, but it was certainly one of the most popular efforts – with 60,000,000 views and counting on the old YouTube, and that’s not counting the remade versions featuring firefighters, students and entire military bases, by the looks of things.
Now consider the wedding video. Sure, we’ve all seen the select few that are really quirky and exciting doing the rounds on social media, but the average wedding video is a more ramshackle affair, often carried out by an overly enthusiastic relative who bought a semi expensive video camera from Currys, and is now convinced they’re Quentin Tarantino.
What you often end up with is a series of clips that narrowly miss the critical moment they’re intended to capture, or that give too much screen time to events that you would get the flavour of in a few seconds rather than a few minutes. Plus, there are always a select few who aren’t tremendously fond of being filmed in the first place.
That all changes when you add a touch of rockstardom into the mix though. We’re not sure quite what it is, but everyone seems to love getting involved in marryoke videos.
Cast aside any ideas you have of screeching covers of “I Will Always Love You”, or better still, “My Heart Will Go On”. Marryoke is an altogether slicker affair, a far cry from the low-fi karaoke of dingy pubs and bars. In between the necessary traditions and procedures, a low-key and small team of professional videographers will approach various sets of guests and ask them to mime along to a song of your choosing as enthusiastically as they want. It’s really as simple as that.
They’ll then go away and do their editing business, making it all fit together seamlessly and naturally – maybe throwing in a few candid and memorable moments in along the way. The end result is a well-produced, entertaining and funny montage that captures some of the best moments of your wedding, and lets your guests really express themselves.
Even the people that might have objected to being filmed for a typical wedding video tend to come out of their shell to have their hairbrush-in-front-of-the-mirror, air guitar-type moment in the sun to the pop and rock hits of the day.
That’s the other beauty of wedding videos – you can pick something a little more high energy and cheeky if you want. We’ve seen marryoke videos set to Tinie Tempah’s “Pass Out”, Ricky Martin’s “Livin’ La Vida Loca” (wonder what Ricky’s doing these days, he must be due a comeback soon…) and Kings of Leon’s “Sex On Fire”.
There are a lot of video companies that are willing to offer their services to make your marryoke dreams come true, but sifting through them is incredibly time-consuming. More often than not, you’re no clearer on what you want after you’ve done your research than you were in the first place.
That’s where we come in. Our experience and expertise puts us in the perfect position to point you in the right direction, and introduce you to a range of videographers that would be more than happy to help you with any video endeavour you have in mind. All you’ll have to do is show up on the day, and you and all of your guests will get your moments in the spotlight.